Pawfect

Details About The Project

Background :

PT Perfect Companion Indonesia (PCI) is a pet food manufacturer from Indonesia that has produced food for various types of pets.

Challenge :

PCI develops a new product in the form of food paint. With the product-related brief given, SMI was asked to make brand naming, product branding, and design designs for the food paint product packaging.

Solution :

We were given the trust to redesign the logo shape and PCI products and we created a unique product name, Pawfect. Pawfect was developed from the words Paw and Perfect, which describe PCI’s vision to present cat food with a perfect salmon and tuna flavor variant, according to the original taste.